WHAT
ARE BACKLINKS?
A Backlink is a link on a web page that leads to another website. It is one of the factors most correlated with high search rankings, according to Backlinko.
·
Various
SEO tools, such as attempt to rank domains using algorithmic formulas to
measure the trustworthiness and authority of a website based on their
historical backlink ranges. They use various factors in determining this
metric, such as quality of links, the number of links, the freshness of links
and anchor text to determine how likely that domain is to be trusted by Google.
Building high domain authority is, over time, one of the most important components
of a successful SEO strategy.
·
Backlinks
are a huge factor in not only signaling to Google that you are an authoritative
and credible site but also helps to determine your Domain Authority score.
According to Backlinko,
Backlinks are one of the most influential factors in search ranking. Not only
are they important on the back end of your site, but they also signal to
individuals on other sites that you are trustworthy. The more authoritative
domains mention you, the more likely you will be perceived as a trusted source.
Also, the extra links create another “backdoor” for online traffic to direct
itself onto your site.
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