What
is Technical SEO and Why is it Important?
Technical SEO is the process of ensuring your website is
compatible with search engine guidelines so that it can be crawled and indexed
without any problems. The main goal of a technical SEO audit is to assess your
website’s current SEO and determine which aspects you need to improve for a
seamless online experience.
Over the years, user demands have dramatically changed and search
engines have become more sophisticated. According to Statistic, there are now
approximately 3.5 billion smartphone users across the globe. This massive surge
in smartphone usage has prompted Google to launch an algorithm update that
places more importance on site speed and mobile experience in ranking web
pages.
Today, websites with a poor structure, slow page load time and
wonky redirects can be penalised by Google. Without proper intervention, these
technical SEO issues may result in a steep drop in search rankings and organic
traffic. Given that the top organic
search results receive nearly 35 percent of clicks, a decline in
ranking could be detrimental for your business.
At the core of algorithm changes is one goal: to
provide the best user experience possible. To achieve this, you need to
understand carefully what is technical SEO, what it entails and how you can
leverage SEO technical audit to ensure your website adheres to search engine
guidelines and industry standards.
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