Facebook Search Engine Optimization Your Facebook Business Page
1.
Set up your location page
When you first start creating your company Facebook page you
want to set up a location page to start. Setting up a single
location page makes it easier for your team to add other locations in the
future.
What is a location page, though?
Your location page associates your business with a specific
location. If you’re an enterprise, a location page is essential. Even if your
company only has one location, a location page can differentiate you from
businesses with similar or identical names.
Location pages help with searches too, as Facebook displays
results based on user locations.
If you have multiple locations, location pages can also help you
gather reviews and ratings for each store. With excellent reviews and ratings,
you can motivate users to visit your business.
2. Add your business’ information
When you create your business page on Facebook, it’s essential
to provide your company information. Your business information plays a huge
role when it comes to users, as well as Facebook SEO.
With your business information, you can let users know your:
·
Hours
·
Address
·
Phone number
·
Website
·
And more!
Providing this information increases the chance of a Facebook
user contacting your business or visiting your location, which is another
reason why location pages are essential. Your company information can also
direct users to your website, which is helpful for ecommerce.
3. Personalize your page URL
Your Facebook page URL can appear one of two ways:
·
A messy jumble of numbers and letters
·
A direct representation of your brand
·
Personalizing your URL makes your Facebook page easier for users
to find. It can also serve as a trust signal, confirming that your page is your
business. This trust signal can encourage users to follow, like, or interact
with your company.
If you want to personalize your URL, you can start by creating a
custom username.
A username updates your URL, as well as appears on your page,
below your page name.
Facebook does have some rules when it comes to usernames,
including:
·
Have at least five characters
·
Contain only alphanumeric characters (A-Z and 0-9) and periods
·
Adhere to Facebook terms
·
Must be unique
When it comes to creating a unique username or URL, Facebook
does not view periods or capitalization to differentiate between usernames. The
usernames, “000000.00000” and “00000000” are the same then, from Facebook’s
perspective.
In most cases, your URL should coordinate with your business
name. If you’re a part of a franchise you may add a detail that
differentiates your location from others. For example, you may include the city
or store number.
Depending on the franchise, they may have guidelines for
Facebook URLs.
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