Google My Business
(GMB) is one of the best free tools from Google that helps business owners
manage their online presence. While having a GMB listing is a great first step
to garner some local exposure, Google My Business optimization takes your
profile to the next level. It can offer an enormous impacmonit for brands that
want to rank in local search. In this article, Google MY Business Ranking
service Multan cover everything you need to know to get started with Google My
Business and make the most of local search in your marketing efforts.
Why Do You Need Google My Business?
One of the first places that customers who
need your product or service will start looking for solutions is in a Google
search. Google reports that 46% of all searches have local intent. That means
there are potential consumers in your area who need what you offer. If they’re
not finding you in local search results, they’re most likely finding your
competitors. Why wouldn’t you make the most of this free opportunity to bring
customers directly to your front door?
How to Get Started with Google My Business
If you’re not sure whether you already have
a Google My Business listing, the first thing you’ll want to do is run a Google
search on your business name to check. If your business has been around for a
while, there may already be a GMB listing associated with it. If that’s the
case, claiming it is easy.
How to Find & Claim Your GMB Listing
One of the easiest ways to claim your
business is through Google Maps:
1.
Open Google Maps.
2.
Type your business name into the search bar.
3.
Choose your business from the results.
4.
Click “Claim this business.”
5.
Select a verification option, and follow the
steps you see on-screen.
Set Up Your GMB Profile
First off, I want to clarify the difference
between a Google Business Profile and a Google My Business account. You need a
Google My Business account to access your Google Business profile. If you don’t
have a GMB account, you’ll want to set that up before going any further.Complete Every Section of your Google Business Profile
Fill out your Google Business Profile
carefully and thoroughly. The more info you provide in your profile, the better
Google can match your business to local search queries, and the more your
potential customers can learn about you from your business listing. Make sure
all of your information is accurate, and keep it up-to-date.
A few things to keep in mind:
1.
You’ll want your business name to match your store signage to avoid confusion.
2.
Enter your address exactly as it appears in other places on the web,
like your website and social media pages. Google can be particular about
inconsistencies that make your business seem less credible.
3.
List your regular and holiday hours. It’s important to be meticulous about indicating changes
in your store hours. If your business listing suggests that you’re open on
Sundays and a prospective customer shows up to find your doors locked, you’ve
not only lost a sale, and you’ve lost credibility.
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