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Local SEO Services: What Is Local SEO?

What is local search engine optimization (SEO)? Local SEO is a strategy that is hand-crafted for local businesses looking to increase their visibility in search engines, reach more local customers, and of course — earn revenue.

Similar to traditional SEO, local SEO services focus on boosting your business listings in online search results for customers in close proximity to your business.

The goal of local SEO is to appear at the top of search results when potential customers search businesses like yours in their area.

Ultimately, local SEO helps achieve top rankings so more people can find, contact, and visit your local business.

Wondering how to rank at the top of search results? Keep reading for our list of local SEO services, designed to boost your online rankings.

Why should you focus on local SEO?

Focusing on local SEO helps business owners who rely on clientele from their local or neighboring areas. Local SEO is ideally suited for any business that has a physical location and requires prospects to know their location. When local prospects know exactly where a business is located and can easily find it based on their online or mobile search, local SEO efforts can pay off handsomely.

SEO vs. local SEO: what’s the difference?

While SEO is a critical component to any company’s online optimization strategy, it is best suited for organizations that rely more on ecommerce than a physical location where local customers can visit. For businesses that rely on customers visiting their physical location, local SEO is significantly more important. Local SEO provides search results that not only help pinpoint the location of the business but also add other relevant information, such as similar or complementary services.