What Is a No follow Link?
To the average website user, do follow and no follow
links look exactly the same? However, no follow links include a small piece of
code, called an attribute, that lets search engine bots know not to follow the
link. It looks like this: rel=“no follow”.
According to
Google, no follow links don’t pass any PageRank to the website being
linked. This means that no follow links pointing at your website do not
directly affect your site’s position in search engine results pages. This
date’s way back to 2005, when well-known Google’s introduced the no follow
option to tackle comment spam. No follow links prevent black hat SEO practitioners
from profiting off of links planted in the comments sections of high-authority
sites.
Links from the following types of content are usually no
follow links:
- Blog comments
- Social media
- Forums
- Press releases
- Sponsored content
- Widgets
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