A brand’s social presence is everything, which
is where Instagram SEO comes in. Marketing your Instagram profile should extend
beyond Instagram itself. Getting your Instagram account to rank in Google’s (SERP’s) Search Engine Results Pages results has proven
to be notoriously difficult. Why? Because Instagram actually blocks search
engines from indexing Instagram images. Profiles themselves can be indexed,
however, the images cannot. While this may present an obstacle in your
marketing strategy to get additional traffic to the account itself from search
engines, Instagram SEO isn’t impossible. An important thing to remember
is that Instagram uses no-follow links. No matter what content you’re posting
to your account, no-follow links have no direct impact on your page rank. This
means they won’t affect the results of your search ranking.
Use Instagram to increase your traffic
While
page ranks are obviously important to SEO, it’s not the only purpose. Utilising
SEO to drive traffic to your website is a massive win. You can do so by linking
your Instagram account your website and/or shop, as well as any other social
media platforms such as Facebook, LinkedIn, and Twitter. Interconnected links
are still no-follow links, but they help provide additional traffic. You have
to remember that Instagram generates inbound links, lower bounce, and repeat
readers—all SEO signals that affect search engines.
Instagram is a search engine in itself
While
Google doesn’t directly use social media for ranking, or so it says, as you search for companies and
celebrities names, their respective social media accounts and websites will
appear at the top of your Google search. What this indicates is that even if
Instagram doesn’t affect your website’s rank directly—the more followers and
traffic you get, the more spots on page one of Google you will get. Popular
companies use social media in order to boost their engagement and traffic,
drawing the conclusion that SEO and Instagram go hand-in-hand.
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