Do small businesses need SEO?

If you're a small business trying to reach customers in your area, SEO is important because it enables them to find you first. 97% of people learn more about a local small business online than anywhere else (Source: SEO Tribunal).

Now that you know what SEO can mean for the growth of your small business, what’s the first step you should take? SEO can seem overwhelming, but small businesses should consider these tips and principles.