What does a website audit look like?

A thorough site audit will identify which pages are ranking for your focus keywords – and which pages may not be ranking at all. It will also identify any pages that have shallow content or “duplicate” content. Duplicate content refers to content that may be too similar to another piece of content on your website.

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.