What should be included in an SEO audit?

The 15-Step SEO Audit Guide

• Review (and Optimize) Meta Descriptions and Meta Titles. ...
• Improve User Experience (UX) ...
• Check for Keyword Cannibalization. ...
• Fix Indexing Issues. ...
• Optimize Content With Keywords. ...
• Check for Duplicate Content. ...
• Check Loading Times. ...
• Analyze Organic Traffic.

An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.

The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. The SEO audit will reveal:

• Technical SEO issues
• Website structure issues
• On-page SEO issues
• Potential off-site problems
• User experience issues
• Content gaps and opportunities
• Competitive marketplace insights